South China Morning Post
- Position: Editorial Intern (Culture Desk)
- Pitched and led over 20 interviews with key stakeholders in the art and culture sector, uncovering unique perspectives in the field.
- Worked with the video team to produce several 10+ minute episodes of the multimedia series “Eat Drink Asia”, developing project management and creative thinking skills.
- Author Bio: https://www.scmp.com/author/joanne-yau
Articles Written:
Edelman
- Position: Brand Intern
- Accounts I worked with: Cartier, West Kowloon Cultural District (M+ Museum, Hong Kong Palace Museum), Hong Kong Performing Arts Expo, Marriott International, Starbucks, lululemon, and more.
M+ Museum
“ Asia’s first global museum of contemporary visual culture” — M+ website
- Drafted press event materials and contributed to the media pitching campaigns for:
- The exhibition “Madame Song: Pioneering Art and Fashion in China”, which centers around the life of a commonly overlooked Chinese female artist. It attracted 500+ pieces of news coverage.
- M+ Cinema’s 2023-2024 Autumn and Winter Cinema edition, which includes a sold-out event featuring guest speaker South Korean auteur Park Chan-wook.
- WestK Performing Arts Season 2023-2024
- M+ Sigg Prize 2023
Hong Kong Palace Museum
Translated press releases about their upcoming exhibitions and events from Traditional Chinese to English:
- Hong Kong Palace Museum Unveils Priceless Artefacts for the Special Exhibition “Gazing at Sanxingdui: New Archaeological Discoveries in Sichuan official press release
- Hong Kong Palace Museum Holds Recognition Ceremony for the Inaugural “Hong Kong Palace Museum Student Ambassador Programme” official press release
Starbucks Hong Kong
- Executed press releases and media pitching for summer and autumn campaigns by using an engaging and persuasive style to generate buzz, resulting in 300+ pieces of positive coverage.
Other Projects
- Some other projects and tasks that I worked on during my internship include:
- Cartier: Conducted research on competitors’ Airport DFS campaigns and shopper campaigns and created a PowerPoint deck for client’s review.
- lululemon: managed press coverage databases, tracking hundreds of new coverage from the Asia-Pacific Region.
- Hong Kong Performing Arts Expo: crafted new pages for their website.
- Copywrote LinkedIn posts documenting Marriott International’s latest updates and market results in Greater China.
Poem Communications
- Position: PR and Project Intern
- Accounts I worked with: TeaWG, Lutron, Osage Art Foundation ifc Mall, 1881 Heritage and more.
TeaWG
- Drafted press releases for the TeaWG x Sulwhasoo afternoon tea collaboration. The campaign prompted much influencer coverage on social media platforms like Instagram and Facebook.
- Compiled monthly news coverage reports and conducted market intelligence research on competitors, contributing to client’s performance review and strategy development.
Lutron
- Copywrote LinkedIn posts documenting their latest residential projects in Hong Kong and China.
Mira Place Gimme LiVe Music Show 2022
- An annual music show held in Mira Place, Hong Kong that celebrates rising and established artists in Hong Kong.
- Executed the press release about the event:
ifc Mall and 1881 Heritage
- I was also part of the Project Team’s organization of the ifc and 1881 Heritage’s Christmas Campaigns. My tasks included:
- Drafted campaign proposals about the Christmas installation designs and coordinated with graphic designers.
- Discussed and negotiated with clients continuously about the design, layout and budgets.
- Liaised with digital interactive agencies for the interactive elements in the installation, negotiating the creative execution of their proposals.
- Arranged the accommodation and transport logistics for Finnish Santa Claus’ visit to Hong Kong.
- Sourced props for the installations.
Joanne's Digital Portfolio 